John Hinde

John Hinde, an English photographer working throughout the 40’s and until his death in 1997 was a pioneering colour photographer who worked meticulously and influenced the art of postcard photography.

Being born into a strong Quaker community John became a photographer for the civil defence forces, producing his first colour photographs for magazines Citizens of War, Of Cabbages and Kings and British Circus Life and the work with these publications pushed him further into colour photography for him to become a leader in its use.

After a 12 year gap in 1956 John Hinde left the circus life, and returned to photography and it was in the circus life that he travelled Ireland, continuing to photograph it while in the circus and after. With the majority of postcard being produced in black and white Hinde attempted to produce postcards in colour that still maintain the black and whites appeal. It was here that he manipulated his meticulously planned colour post card images enhancing the colours to create visually eye catching images. An interesting technique used by Hinde was to, if there was an unpleasant element with in a composition he would chop down a nearby rhododendron placing it to cover the eyesore and taking the image.

From the late 60’s and early 70’s John Hinde began producing postcards for the Butlins Holiday Camp. He maintained his use of colour manipulation, adjusting certain colours to further improve the feel of the images while also continuing his meticulous planning that often required a whole day to set up. These postcards, amongst his many others were very popular, but lacked artistic value in his own opinion he gave up with photography focusing mainly on landscape painting.

When looking into John Hinde’s body of work its interesting to compare these bright images with regards to the colour assignment and subsequent part of the Art of Photography course.



In this above image we see the use of complimentary colours red and green, although there is more green in the image the placement of red in the foreground in the distinct shapes of the fountain attract the eye first while the blue of the sky and water compliment both colours adding to the contrast and strong composition.




In this example of a John Hinde postcard we are able to understand his ability and attempts to capture the best of what Butlins have to offer, in this case we can see that the beach location, lush green fields, vista and colourful environment. Again the strong colour choices and use of them are very eye catching and effective in showing a modern and vibrant holiday location and along with the previous image and further understanding about Hinde as a photographer it is clear to see why he is considered an influential colour photographer. I have found his work to be a very accurate example on colour, and how it can effect an image aesthetically. The strength and vibrancy in his work draw added attention to the colours themselves bring further scrutiny to the colours and importance on how they draw in and make the viewer feel or understand.

Please see this work in connection with that of the third assignment in Art of Photography, Colour.


One response to “John Hinde

  1. Pingback: Assignment 3: Colour – Planning | Chris Payne's OCA Blog·

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